aprity
Selligent → Salesforce migration

Scope your Selligent-to-Salesforce migration from the system itself.

aprity reads your legacy Selligent IM read-only and turns it into a living portal — entities, lifecycles, campaigns and business rules in business language — plus a grounded Epic → Feature → Story backlog and a Salesforce mapping proposal to anchor the design workshop. Deterministic first, AI second; every story links back to the source it came from.

Read-only access Dump processed then purged EU & US data residency
What it means

What is a Selligent-to-Salesforce migration assessment?

A Selligent-to-Salesforce migration assessment is a machine-generated description of how a legacy Selligent IM (Interactive Marketing) instance actually works — produced from a database dump rather than re-discovered by hand. aprity reads the dump read-only, computes the structure deterministically, and an LLM narrates each entity, lifecycle and business rule in plain business language — every claim traceable back to the source. The result is the input that lets you scope a move to Salesforce: a verifiable inventory of what exists today, not the data migration itself.

Why legacy CRM migrations stall

You can't migrate what nobody fully understands.

Nobody fully knows the old system

A decade of logic lives in SAL scripts, journeys and campaigns. Scoping a migration starts with months of manual archaeology before anyone can agree what must be preserved.

Requirements get reinvented, not recovered

Teams rewrite the rules from memory and lose the real behaviour the business depends on — the migration ships a guess instead of the system you actually run.

The mapping debate has no anchor

Workshops argue the Salesforce target design with no verifiable inventory of what exists today, so decisions slip and rework piles up later.

How aprity scopes the migration

Deterministic first. AI second.

aprity reads the Selligent dump and computes the structure reproducibly. The LLM explains it and drafts the backlog — it is never in the path that produces the facts.

Read the dump

A read-only pass over classic Selligent (SAL scripts, saved queries, campaigns) and Marigold / Engage (journeys, segments, gates). Deterministic schema discovery and extraction — nothing is written back.

Document what exists

Entities and an ERD, status lifecycles, campaigns and journeys, and business rules with source evidence — narrated in business language, in six languages.

Get a migration-ready backlog

A grounded Epic → Feature → Story backlog with Gherkin criteria and portability flags, plus a Salesforce mapping proposal to open the design workshop.

See the full platform
What you get

A documented legacy system and a migration-ready backlog.

Legacy system documentation

A searchable portal of the Selligent org — domains, journeys, rules, lifecycles and data model — that a business analyst can actually read.

Grounded user-story backlog

Epic → Feature → Story with Gherkin acceptance criteria. Every story cites the rule, journey or campaign it came from — never invented.

Portability flags

Each item is tagged for how cleanly it maps to Salesforce — standard, configuration or replatform — so you size the effort honestly.

Salesforce mapping proposal

Proposed standard objects and processes with fit levels and open questions — a proposal to validate in a workshop, never prescriptive config.

See it in the portal

The migration backlog, ready to work from.

The Selligent documentation is delivered in the aprity web portal. Here, the migration backlog — Epic → Feature → Story with portability badges and Excel / CSV export, every item grounded in the source.

acme-corp.app.aprity.ai/migration-backlog
Migration backlogEpic → Feature → Story · generated from the Selligent source
Export · Excel / CSV
8Epics
29Features
134Stories
6Languages
Portability
PortableConfigurationReplatform
EPIC-01Contact & consent management19 stories
FEAT-03Double opt-in capture
US-014As a marketing operator, I want new contacts confirm consent before activation.Portable
FEAT-05Preference center & unsubscribe
US-021As a contact, I want update my channel preferences from an email link.Configuration
EPIC-02Campaign orchestration27 stories
FEAT-08Triggered welcome journey
US-033As a campaign manager, I want a welcome journey starts when a contact subscribes.Replatform
EPIC-03Lead capture & routing16 stories
FEAT-12Inbound form intake
US-047As a sales operator, I want web-form leads are routed to the right team.Configuration

aprity portal — migration backlog view. Illustrative data, anonymized.

What makes aprity different

A backlog you can challenge, not AI output you second-guess.

Computed, not guessed

Entities, lifecycles and dependencies are extracted deterministically from the dump — reproducible and verifiable.

Grounded in evidence

Every narrated rule and story links back to the exact script, journey or campaign it was derived from.

Migration-shaped

Output is a portable backlog with portability flags — built to scope a move, not just to describe a system.

Business language

Entity, process and rule pages a non-developer can read — and a mapping proposal a workshop can challenge.

Read-only access
Dump purged after processing
Azure-only AI routing · EU & US
Hard multi-tenant isolation

More detail on the security and trust page.

Questions

Selligent to Salesforce migration — FAQ

What is a Selligent-to-Salesforce migration assessment?

It is a machine-generated description of how a legacy Selligent IM (Interactive Marketing) instance actually works — its entities, lifecycles, business rules and campaigns — produced directly from a database dump instead of re-discovered by hand. aprity reads the dump read-only, documents the system in business language, and turns it into a grounded migration backlog. It is the input that lets you scope a move to Salesforce; it is not the data migration itself.

Does aprity migrate my Selligent data into Salesforce?

No. aprity documents the legacy system and produces a migration-ready backlog and a Salesforce mapping proposal. Moving records and rebuilding automations in Salesforce is a separate delivery step in your migration project — aprity makes that step accurate and faster to scope, but it does not transfer data or deploy configuration.

Does it generate Salesforce configuration automatically?

No. The Salesforce mapping is delivered as a proposal — proposed standard objects and processes, with fit levels and open questions — meant to be challenged and agreed in a design workshop. aprity never auto-builds Salesforce config; the target design stays a human decision.

Does it support classic Selligent or Marigold / Engage?

Both. aprity reads classic Selligent CRM (v5/v6 — SAL scripts, saved queries, campaigns and the data dictionary) and the modern Marigold Engage model (journeys, segments, scripts and API gates). The same documentation and backlog come out regardless of which generation you run.

What is actually in the backlog?

A grounded Epic → Feature → Story backlog. Each story carries Gherkin-style acceptance criteria, a complexity estimate, and a portability flag that shows how cleanly the behaviour maps onto Salesforce. Every story links back to at least one rule, journey or campaign in the source dump — nothing is invented.

Can I trust the output, and what languages is it in?

The facts are computed deterministically from the dump and every narrated claim links back to its source, so a business analyst can verify each statement rather than take an AI's word for it. The documentation and backlog are produced in six languages: English, French, Spanish, German, Italian and Portuguese.

Get started

Turn your legacy Selligent org into a migration plan.

Send us a Selligent dump and get back a documented portal and a grounded migration backlog. Read-only, and the dump is purged once processed.

Start free trial