Cookie policy

1. Our approach

aprity uses two categories of cookies: strictly necessary cookies, which are always active and essential to the functioning of the site and platform, and analytics cookies (Google Analytics 4), which are used only for audience and conversion measurement and are set only after you accept them. We do not use advertising cookies, social-media cookies, or cross-site behavioural tracking. On your first visit, a cookie-consent banner lets you accept or decline analytics cookies. Before you accept, no Google Analytics script is loaded and no analytics cookies are set. You can change your choice at any time via the "Cookie settings" button in the site footer.

2. Strictly necessary cookies (always active)

These cookies are required for the site and platform to function and do not require your consent.

• Session cookies: maintain your authenticated session while you use the platform. Deleted when you close your browser or sign out.
• Security tokens: protect against cross-site request forgery (CSRF) and similar attacks.
• Preference cookies: remember technical preferences such as light/dark theme. No personal data, no tracking.

3. Analytics cookies — Google Analytics 4 (opt-in)

We use Google Analytics 4 (provided by Google LLC, acting as a processor) to measure website visits, interactions and accepted contact or trial requests using a browser identifier. These cookies are not strictly necessary: they are set only after you click "Accept analytics" in the cookie-consent banner. Before consent, the Google Analytics script is not loaded and none of these cookies are set.

• _ga: client identifier used to distinguish visitors. Retention: about 13 months.
• _ga_<id>: session state used by Google Analytics 4. Retention: about 13 months.

The site sets cookie expiry to 390 days (approximately 13 months) without extending it on each page load. This browser-cookie lifetime is separate from Analytics server-side retention below.

Your choice (accept or decline) is stored locally in your browser and can be withdrawn at any time via the "Cookie settings" button in the site footer, which reopens the consent banner. We do not use advertising or retargeting cookies, social-media tracking pixels, or cross-site behavioural tracking.

Interaction and request measurement

With your consent, we measure clicks to forms (conversion_cta: a predefined destination), public working-file downloads (resource_download: the filename), and requests accepted by our API (generate_lead: form type and language). Acceptance does not mean an email was delivered, a trial activated or a sale completed. These custom parameters contain no name, email, company, message, request identifier or URL query parameters. Google Analytics also receives its usual navigation data, including the page viewed and browser information.

Configured retention is 2 months for event data and 14 months for user data, with the latter period reset on new activity. Aggregated reports are not subject to these periods. Withdrawing consent stops our custom events. Use Cookie settings in the footer to change your choice.

4. Managing cookies

You can accept or decline analytics cookies in the consent banner and change your choice at any time via the "Cookie settings" button in the site footer. Strictly necessary cookies cannot be disabled through the banner, as the site relies on them to function; disabling them in your browser may prevent the site or platform from working correctly. You can also manage or delete cookies at any time through your browser settings.

5. Contact

For any question about this Cookie Policy, contact dpo@aprity.ai. See also our Privacy Policy and Legal Notice.